7-Eleven adds low-calorie Slurpee nationwide
7-Eleven is releasing a new low-calorie version of the famous Slurpee nationwide.
The "brain-freezing" drink, known as the Slurpee, best known for its bright colors, wild tastes, and of course its unique name, wants to also be known for another feature: less calories.
Nutritionalists warn that 'Slurpee had zero nutritional value then, and it has zero nutritional value now.'
LOS ANGELES, CA (Catholic Online) - 7-Eleven, the nation's largest convenience chain, will announce, later this week, a low-calorie line of Slurpees. This is the first national, low-calorie line of the 45-year-old drink. What else? It's made with Splenda.
The move arrived perfectly, as companies have been marketing everything from "Spam Lite" to "skinny cocktails" which are aimed at consumers who are quite conscious about their calorie intake.
"You have to wonder what would happen to the obesity epidemic if light products tasted better," says Lynn Dornblaser, new products guru at research firm Mintel.
Slurpee Lite is targeting females in their 20's with the tagline: "All flavor. No sugar." An 8-oz Slurpee Lite Fanta Sugar-Free Mango has 20 calories versus the 8-oz Fanta Wild Cherry Slurpee drink, the best-selling flavor of Slurpee, which has 66 calories.
"We talked to a group who said they would drink Slurpees more often if we take out the sugar and reduce the calories," says Laura Gordon, vice president of brand innovation.
On "SlurpFree Day," which is May 23, 7-Eleven will be offering free 7.11-ounce Slurpees to get people familiar with the new brand. Lite Mango, as well as other flavors, will be available, however two sugar-free flavors, strawberry banana and cherry limeade, will have to wait until this summer.
Some nutritionists, however, are quite unimpressed.
"Now it's just a different kind of junk food," says Neal Barnard, adjunct associate professor of medicine at George Washington University. "This should not be mistaken as any kind of corporate responsibility. They're just trying to sell you the same stuff in a different package."
80% of U.S. consumers say they are interested in low-calorie, low-fat, or low-sugar foods and drinks. However 43% say the biggest challenge to a diet is the taste of diet foods.
7-Eleven insists it's nailed the perfect low-cal taste. Still, Barnard warns: "Slurpee had zero nutritional value then, and it has zero nutritional value now."
© 2012, Distributed by NEWS CONSORTIUM.
- - -
Pope Benedict XVI's Prayer Intentions for January 2013
General Intention: The Faith of Christians. That in this Year of Faith Christians may deepen their knowledge of the mystery of Christ and witness joyfully to the gift of faith in him.
Missionary Intention: Middle Eastern Christians. That the Christian communities of the Middle East, often discriminated against, may receive from the Holy Spirit the strength of fidelity and perseverance.
Keywords: drink, Slurpee, 7-Eleven, nationwide, low-calorie, low-sugar, diet
Rate This Article
Leave a Comment
More Home & Food News
- United Nations: A cure for world hunger - eat bugs
- NuVal system providing an easier way to choose healthy foods
- Study finds that kids are more likely to eat vegetables if their moms do -- while expecting
- Report: Half the world's food production going to waste
- Time to buy the cow! Milk could climb to $7 a gallon
- 5-Hour Energy linked to heart attacks
- Pepsi launches 'weight-loss' version of Pepsi
- Eccentric Engineer turns passenger jet into home in the Oregon woods
- Raw, roasted peanuts face recall in salmonella scare
- Fr. Paul Schenck: Finding Living Faith on Catechetical Sunday
- The Movie Yellow: Incest as 'Normal' and Cassavates's Slides Into the World of Woes
- The Chicago School Teachers Strike Reveals the Need For School Choice
- The Sexual Barbarians and the Dissolution of Culture
- The Happy Priest Challenges Us to Ask: Who is Jesus to Me?
- Michael Coren on Canadian Public Schools: Teachers, leave those kids alone
- We Cannot Ignore Our Consciences: Cardinal Dolan On Religious Liberty
- In the Face of Danger, Successor of Peter Travels to Lebanon as a Messenger of Peace
- Reflections on the Dignity and Vocation of Women: Who or What?